Max Verstappen in the 2017 Formula 1 car of the Red Bull Racing Team

How to Get Sponsored by Red Bull as a Parkour Athlete

 

Parkour athletes often look at Red Bull as the ultimate sponsorship. That’s because the few chosen ones will find themselves receiving a pretty vast array of parkour items. That said, learning how to get sponsored by Red Bull isn’t that easy. That’s because Red Bull is an exclusive company that is very tough on who they pick their ambassadors in the sports world.

That’s why we’ve compiled this list of tips on how to get sponsored by Red Bull as a parkour athlete. While these tips are designed for any athlete, we have tweaked them to make them appropriate to parkour. Make sure to read through them thoroughly to understand the core process as quickly as possible.

The Parkour Roadmap
  • Amazon Kindle Edition
  • Henry, Max (Author)
  • English (Publication Language)
Made Possible By: Succeeding with Sponsorship
  • Used Book in Good Condition
  • Martin, Patricia (Author)
  • English (Publication Language)
Sports Sponsorship: Principles and Practices
  • Amazon Kindle Edition
  • Fortunato, John A. (Author)
  • English (Publication Language)

1. Find out What Red Bull Wants

Learning how to get sponsored by Red Bull requires taking into account their needs. You’ll also stay ahead of the game as long as you discover what they want when they consider sponsoring an athlete. One thing that they look for in parkour is somebody who uniquely leads this type of sport. You don’t have to be a champion or the most technically accomplished to get this goal.

Instead, you should be someone who brings something new to the table. You’ll also want to make sure you are exciting and fun to watch. You should also be somebody who is friendly and sociable, as Red Bull loves presenting an edgy, but palatable brand.

It is also important to enjoy their products. Drinking Red Bull is a big deal for them and, if you don’t enjoy it, don’t bother trying out.

2. Compete in Regular Parkour Events

It might seem obvious to say it, but competing in parkour events is one of the best ways to master how to get sponsored by Red Bull. If you aren’t there showing off your stuff, their talent scouts will never see you. And that’s a big deal with Red Bull. They keep their eyes on many parkour events and are always looking for the best of the best.

Don’t get stressed out at every competition, though. Avoid adopting a mindset obsessed with winning to get a sponsorship. Red Bull isn’t always looking for champions. On the contrary, the company prefers athletes who are just starting their career.

They consider themselves expert talent scouts and are trying to foster new and original styles. Therefore, if you biff it during a competition trying to do something impressive, Red Bull may take notice of your ambition, not your failure.

3. Get on Social Media Now

Few companies are as social-media friendly as Red Bull. They maintain a constant presence on Twitter, Instagram, Facebook, and even Snapchat. This way, they can reach out to a large number of potential athletes and offer sponsorship opportunities. Just as importantly, you can stand out and create a profile that catches their eye.

Try to integrate cool photos of yourself competing or even videos of some of your best stunts. It’s not a bad idea to interact with Red Bull’s social media profiles occasionally to get your name on the tip of their tongues. You don’t want to come across like a brown nose, though, because they’ll notice this right away and may avoid you. Instead, show that you genuinely love the brand.

4. Make a Routine That Is as Creative as Possible

silhouette of fit man jumping between two buildings

A high-quality parkour routine is one of the best ways to learn how to get sponsored by Red Bull. As mentioned previously, they want somebody who is creative and who adds something new to their brand. Just as crucially, they want someone known in public for their creative and wild parkour stunts. Social media can help spread your name even further here. At the core a good parkour routine stands rough discipline with numerous exercises to improve balance, strength, flexibility, and other skills.

However, networking is also essential here. A creative routine is nothing without an imaginative grasp on proper social networking. Make sure that you talk to as many parkour athletes as possible to learn more about Red Bull sponsorship chances. You should also start networking with the people holding the competitions and ask them about any social situations, such as volunteering, you can do to make your name known.

5. Be a Positive Force

Red Bull is all about making a difference in a community. Therefore, they expect their athletes to be on the same page. As a result, it is a good idea to volunteer in your town whenever possible. Try to find charities in need that want to draw attention. These institutions could really benefit from your unique skills. You can also volunteer to entertain children at a hospital by showcasing your sweet parkour tricks.

Don’t be vocal or flashy about these charity events. Instead, try to find ones that you know other parkour athletes are attending. Creating an image as someone who helps others will impress Red Bull and increase your chances of success. Most importantly, make sure that you volunteer for the good of the community and not just your career.

6. Take a Chance and Apply

There is a small, but possible, chance that Red Bull may contact you and offer you a sponsorship. However, people who wait around for that to happen are more likely to get disappointed. Contacting Red Bull about sponsorship possibilities is always a good idea after you’ve made an impression on the parkour community.

They will discuss how you can apply and provide you with the information you need to create a practical application. You can fill it out with events you’ve competed in, championships you won, how long you’ve contested, and other activities (such as charity) you’ve done. Send it in and wait for the good news. However, don’t get too excited because you also need to…

7. Be Prepared for Refusals

One of the most important elements of learning how to get sponsored by Red Bull is realizing that they are going to say no to you. In fact, very few athletes are accepted by Red Bull on the first, second, or even third attempt to get a sponsorship. That isn’t a big deal because there are always reasons that they won’t accept you. Most of the times, they will tell you the reasons for turning you down.

As a result, you can get back out there and start making a bigger name for yourself. Start hitting up your social media profiles and going to more competitions. Practice your skills, expand your routine, and get more creative. Just as importantly, openly enjoy chugging Red Bull and make sure that known scouts see you competing. This way, you can finally break through their reticence and get the sponsorship you deserve.

The Takeaway

Understand that few people ever master how to get sponsored by Red Bull. In fact, while Red Bull does sponsor a large number of athletes, they often only choose the best. That’s why it is critical to take the time to become a master at parkour. In this way, you are more likely to learn how to get sponsored by Red Bull and get the gear you need to succeed.

If you have experience learning how to get sponsored by Red Bull, please make sure you let us know in the comments below. We are always ready to listen to successful readers and know that many of you out there have achieved real progress in your parkour goals.

The Parkour Roadmap
  • Amazon Kindle Edition
  • Henry, Max (Author)
  • English (Publication Language)
Made Possible By: Succeeding with Sponsorship
  • Used Book in Good Condition
  • Martin, Patricia (Author)
  • English (Publication Language)
Sports Sponsorship: Principles and Practices
  • Amazon Kindle Edition
  • Fortunato, John A. (Author)
  • English (Publication Language)

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